WHAT WE DO
We collaborate with our property partners
to provide the following services:
STRATEGY & VALUATION
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Commercial Business Unit Assessment
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Rate Card Audit
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Develop Integrated Marketing Programs
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Inventory Pricing and Packaging Recommendations
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Prospecting and Lead Scoring
COACHING &
DEVELOPMENT
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Continuing Education
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Workforce Development
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C-Level Decision Maker Engagement
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Amplify and Enhance Sales Toolbox
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Post-Session Ongoing Access
CAMPAIGN & BRAND STORY DEVELOPMENT
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Develop Turnkey Shock and Awe Program
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Direct Mail Prospect and Contact Information List Curation
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Property Brand Story and Value Proposition
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Sales and Marketing Presentation Materials
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Strategic Partner Collaboration
SALES
REPRESENTATION
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Organic Integration with Rights Holders, Teams, and Leagues
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Cohesive Team Oriented Sales Approach
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Negotiate and Secure Partnership Agreements
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Blue Chip Brand Relationships
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Expertise with Venue Naming Rights, Front of Jersey, Jersey Patch, and Marquee Founding Partnerships
WHAT WE VALUE
We pride ourselves in developing deep personal relationships
with our property and brand partners.
WHO WE ARE
Platform Consulting is a boutique advisory firm offering a collaborative,
agnostic approach to serve our property clients and brand partners.
Our differentiator is our high-touch, client first approach.
We pride ourselves on reputation and trust, working alongside our partners every step of the way,
rolling up our sleeves and doing the actual work, while delivering best in class results.
JAMIE GUIN
CEO
Over the past 2-years, Jamie launched a successful boutique advisory practice,
Platform Consulting, with an emphasis on working alongside real estate developers, venues,
facilities, ownership, and senior leadership for rights holders across North American major league sports and entertainment properties. Several of Platform’s client roster includes Circuit of The Americas,
Arizona Diamondbacks, and USL Championship expansion club USL NOLA.
Prior to running his own advisory, Jamie served as a senior executive on the agency
and property side of the sports and entertainment industry for over 16 years. He has built, led,
managed, and supported teams delivering unprecedented record-breaking revenues
across multiple North American professional teams and leagues.
Jamie was a 2014 MLS Corporate Partnerships Team of the Year award winner
at Sporting Kansas City. Jamie was also a 2018 MLS Corporate Partnerships Team of the Year,
Expansion Club Recognition, and Business Analytics Team of the Year award winner
during his time at LAFC. He was also part of the team that received Sports Business Journal’s,
2020 Best in Property Consulting, Sales, and Client Services Award during his time at Legends.
Jamie has been humbled and fortunate enough to work on some of the most transformational,
ground-up, mixed-use development, and venue projects in the sports and entertainment industry
to date. Several of those projects being: MLS’s LAFC/Banc of California Stadium, NFL’s LA Rams,
LA Chargers/SoFi Stadium at Hollywood Park, NFL’s Las Vegas Raiders/Allegiant Stadium,
MLS’s Columbus Crew SC/Crew Stadium, and San Diego State University/Snapdragon Stadium.
During his tenure, Jamie has been a key executive stakeholder on teams that have successfully
generated over $2.5B+ in aggregate COI sponsorship revenue.
Prior to Legends, Jamie led the commercial efforts for MLS club Sporting Kansas City.
During his time at Sporting Kansas City, led the sales efforts in securing the club's first-ever Front
of Jersey Partnership with Uvy Funds and the club's first-ever Stadium Naming Rights with Children’s Mercy. Jamie was also a key commercial architect when the New Orleans Hornets launched the
NBA in Oklahoma City post-Katrina. He was also part of the team leading the Hornets
homecoming re-launch when the team relocated back to New Orleans.
Jamie received his Bachelor of Science and Sports Management degree
from the University of Southern Mississippi in Hattiesburg. He resides in New Orleans
with his wife Sara, son Maverick, and fur baby Nash, where they are active members of the community.